Email marketing influences the buying decisions of 50.7% of customers.

Need help crafting emails that target new customers, re-market your business to existing ones & persuade readers to take action?

Let me help you. Clever Content has been listed as one of the top email marketing companies, click here to see our feature!

Emails include:

- A benefits-focused email header and an informative pre-header

- Email personalisation and body text that's compelling and resonates with your audience

- A description that includes the benefits of your offer or product with a link

- A clear call to action (CTA)

Social media is where brands connect with their audience on a personal level. I write social content that not only sparks engagement but also builds a loyal community around your brand.

Social Media Posts include:

- Engaging, scroll-stopping hooks to boost likes, shares, and comments

- Platform-specific copy optimised for Facebook, Instagram, LinkedIn, TikTok, and more

- Content that resonates with your target audience and speaks to their needs

- Strategic use of hashtags and keywords to expand your reach

- Compelling storytelling that creates a connection with your brand

If you’re trying to collect leads or drive sales, landing pages do what your website can’t by focusing on one dedicated conversion goal.

Ready to convert your traffic with an optimized landing page?

Pages include:

- A benefits-focused headline

- A unique selling proposition (USP)

– A list of detailed benefits and features 

- Image of service or offer

– Social proof

– A clear call to action (CTA)

A well-written video script is the backbone of any compelling content, grabbing attention and holding it from start to finish. Whether you’re promoting a product, telling a story, or educating your audience, I’ll craft a script that keeps them engaged.

Scripts include:

- A strong, attention-grabbing hook that pulls viewers in

- Clear and concise messaging tailored to your audience

- Storytelling elements that evoke emotion and drive action

 - Compelling calls to action that convert viewers into customers

- Optimised length to keep engagement high across all platforms

A well-rounded marketing strategy is the key to success. I offer an in-depth analysis of your current marketing efforts, identifying what’s working and where there’s room for improvement, to help you achieve better results.

Strategy Analysis includes:

- A full audit of your current marketing channels and campaigns

- Deep dive into audience demographics, behaviors, and preferences

- Competitive analysis to understand how you compare to others in your industry

- Evaluation of your brand messaging, tone, and positioning

- Recommendations for optimizing your strategy for better conversions, traffic, and engagement

- Actionable steps and insights to refine your approach and reach your business goals

Ads need to be punchy, clear, and persuasive. I write ads that don’t just get clicks—they convert. Whether it’s for Facebook, Instagram, or Google, I’ll make sure your ad copy gets noticed.

Ads include:

- A catchy headline that stops the scroll

- Short, impactful copy that highlights the benefits of your offer

- Clear, persuasive calls to action that drive conversions

- Optimised for different platforms (Facebook, Google, Instagram, etc.)

- Performance-driven with a focus on metrics like CTR and conversion rate

White papers are essential for establishing authority and providing in-depth insights on complex topics. I’ll craft a well-researched, detailed white paper that not only educates your audience but also positions your brand as an expert in your field.

White Papers include:

- Comprehensive research on your chosen topic

- A clear, concise, and informative narrative that engages the reader

- Structured layout with headings, subheadings, and bullet points for easy readability

- Industry insights and data to back up claims and enhance credibility

- A compelling conclusion and actionable recommendations

- High-quality formatting with visuals, charts, or graphs, if needed

Businesses that blog consistently acquire 126% more leads than those that don’t. 

Want to increase traffic & generate more visitors & leads with writing that speaks to your target audience?

I've helped several of my clients rank on the first page of Google!

Articles include:

- Writing that authentically connects with your target audience and solves their problems

- Search engine optimisation (SEO) keyword research

- Embedded internal & external links

 - Formatting with images added

- A clear call to action (CTA)